The Dementia Action Alliance (DAA) is a social movement with one simple aim: to bring about a society-wide response to dementia. It encourages and supports local communities and organisations to take practical action to enable people to live well with dementia.

Organisations, businesses and groups sign up as a member of the DAA by thinking of some simple steps that would make them more dementia friendly, and these steps form their action plan.

Members include local businesses, faith groups, schools, housing schemes, libraries, museums, shops, transport providers and health and social care providers. Anyone can help!

Please download the DAA guidance notes below for information and find out about the support in the local area on the Living Well with Dementia information page.

For more information and to find out how to become a member, please contact your local DAA Coordinator, Micheel Berry at michelle.berry@reading.gov.uk